RETINA CUSTOMER BEHAVIOR ANALYSIS SYSTEM NOW HAS EUROSTARS LABEL
RETINA Customer Behavior Analysis System is our second EU-funded R&D project. RETINA has been approved as a EUROSTARS project.
Our new R&D project RETINA Customer Analysis System gained EUROSTARS label and awarded with funding by EUROSTARS. EUROSTARS supports innovative and original projects which aim at developing easily commercializable products in the framework of European Commission’s 7th Framework Program. Eligible projects are awarded with EUROSTARS label and funding following a challenging evaluation process.
RETINA will be developed in cooperation with Company for Software and Development S.A. (CSD), an R&D company from Spain. RETINA addresses an important problem of the retail sector. RETINA will analyze customer behaviors in stores/malls/restaurants and online customer comments in accordance with predefined customer profiles. Data acquired from these analysis will help users to measure success of their marketing strategies and activities.
In RETINA, InfoDif will use its image processing and video analytics expertise for real-time analysis of customer behavior and defining customer profiles. The system will have the following capabilities:
- Face recognition
- Gender recognition
- People counting
- Age recognition
- Path tracking
- Hotspot detection
The customer behavior analysis software will be developed using our expertise in video analysis. This system will be integrated with CSD’s online comment analysis software in the final product. The data acquired will allow users to measure efficiency and effectiveness of their online and on-site marketing strategies.
