Image processing is one of the hardest fields in software development. It necessitates a multi-disciplinary vision. Therefore, a company which develops successful image processing applications can develop software in many other fields.

As a company which aims at being the best in image processing, we preferred to focus only on this field with all of our sources and energy and we developed strong software frameworks (Capra Image Processing Platform and i-bex Video Analysis Paltform) to reach our target. We take place in projects which will improve our frameworks and owing to these frameworks, we are the first choice of companies from different sectors which need image processing. Besides, we can develop new products and solutions in a very short time and with low costs with these frameworks. We have a transparent pricing policy and we reflect these low costs to our prices. We provide our customers with image processing ability with our frameworks instead of products which will make them dependent to us or certain hardware manufacturers.

Since we specialized in image processing which is used in various sectors, we have the chance to work with companies in different sectors which need image processing ability to implement innovative projects in their fields. These projects in different sectors enables our image processing and video analysis frameworks to improve and we can develop effective solutions in shorter periods.

We started this journey with our original style which refuses the traditional customer relations and human resources approaches because we were never comfortable with the established customer relations and human resources perspectives. Sustainability of this business model is among our priorities. We consider our customers and team members as our partners. Being transparent about our know-how and pricing is one of our main responsibilities. We prefer to be a part of projects which are in our field of expertise, support our R&D studies and add value to our solutions. We act as the R&D department of our customers since we take place in projects which excite us and we believe in.

In our projects, we combine our expertise with the innovative aspect of our team, requirements of our partners and theoretical support of academicians in product development stage. We believe that the know-how should be open to our customers and partners for more effective solutions. We know that we will be successful unless we give up our business model in which we harmonized sharing, innovation and team work.

We do not consider the products of prestigious international firms that we are distributing not only as commercial materials. We also use these products to add value to our solutions. Our partnership relations with international companies which are leaders in their sectors also provide us with the ability to provide comprehensive solutions to our customers all over the world.

SHARING

Our main motto is “Information Diffusion” since we prioritize sharing information. We believe in the importance of improving know-how and experience mutually with our customers which we consider as our partners. We know that our interest should not conflict but overlap with them and our process approach makes it possible. We do not allow the priority of sharing to harm confidentiality. We have the necessary infrastructure in terms of technical knowledge and human resources. While we design and develop reusable software frameworks in most of our projects, we are aware of our responsibility to protect confidential information that we have access while developing solutions special to our customers.

LEARNING

Image processing is one of the hardest fields of software engineering. It requires a strong background in several disciplines. Image processing is mostly considered to be a simple mathematics or engineering discipline but developing effective image processing software is possible with a multidisciplinary approach and combination of image processing theory, software theory and experience besides many other sub-disciplines. Companies mostly focus on experience or theoretical knowledge and have problems with combining these two.

We believe that harmonizing theoretical and practical knowledge properly is a must in commercial success. Our R&D personnel, including our shareholders, are among the most qualified engineers of Turkey and their knowledge is the most important capital of InfoDif. As a result of this understanding, we support and encourage our personnel for their academic studies. Many of our R&D personnel continue their MSc or PhD studies so that we can follow the theoretical developments and the literature closely.

We have an expert administration and business development team who manages and coordinates our R&D studies, support our R&D team about developments in related sectors and promote results of our R&D studies. We provide our personnel with the opportunity to receive technical training whenever they want. Our administration and business development personnel who have experience in several sectors and fields are constantly in interaction with our R&D team. Thus we can combine theoretical and practical knowledge and sustain our learning process.

Effecting learning processes of our customers, subcontractors and advisors is also important for us. An effective learning process should include mutual benefit of partners and we do not hesitate to share our knowledge and experience with our partners whenever necessary. Our main motto is “Information Diffusion” and we believe that individuals and institutions improve as long as they learn and information grows as long as it is shared.

INNOVATION

Image processing will be most demanded software development discipline of this century. Image processing is needed in many developing sectors such as industrial automation, medical imaging, homeland security, civil security and retail. We believe that we should not be satisfied with solutions which meet today’s needs but develop extendable and innovative solutions which will be easily adaptable to improvements in technology. Therefore we develop software frameworks which are compatible with various components. We lead to innovative projects in different sectors with our innovative frameworks and solutions.

When companies need high technology solutions, they compromise quality or undertake high costs. We disagree with “You get what you pay for!” concept which is accepted in several sectors. We also aim to change this understanding. Accessibility and usability of our products in a competitive environment is important for us. Developing functional products is not enough for us; we prefer to take place in projects which excites us and give us an opportunity to develop innovative products.

Only technical and technological innovation also does not satisfy us. Our style and methods should also be innovative while developing innovative products and solutions. We believe that this is a must in achieving our aims in the long run.

TEAM

Our shareholders founded InfoDif not to be a part of the system in which exploiting employees and bad faith are accepted values. We believe that everyone deserves in a peaceful environment in which he is respected and trusts the company and his team-mates. We believe that this understanding will lead employees to work eagerly, have faith in the company and projects, make a effort to protect the company culture and not to abuse these privileges. We have a real team consisting of clever members and we use our intelligence not for bad faith but to protect our innocence.

We believe that projects in which terms of references, scope and vision of the project and expectations from each party are clearly defined. All team members participate in the project knowing that they should learn what and how to do, help others and follow up the results related to their responsibilities. Keeping promises is among the issues which is important and frequently emphasized within our team. In all of our projects, we pay special attention to maintain coordination, good faith and belief in the project among all parties including our subcontractors, advisors and customers.